A useful design system
Het Nationale Theater (HNT) chose GRRR as a partner for the new strategy, branding, campaign and digital integrations. HNT was in an important strategic phase: in the middle of a merger, a new artistic leader, and above all ; a new brand that needed to be built. HNT is a merger of the Koninklijke Schouwburg, the Nationale Toneel and Theater aan het Spui. This playing field makes HNT a challenging brand to build.
Theaters, production houses, rentals, education. In The Hague and everywhere in the country. This requires a handy design system that is useful to the organization in all its faces. They created one logo for the entire National Theater institute. Simple and clear.